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# The First Principles Blog

Where we share our top tips, updates and ideas.

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[Practical Strategy](https://first-principles.uk/blog/tag/practical-strategy)

## [Why ‘Afters’ Are the Best Part of Dinner – and the Most Important Part of Your Messaging](https://first-principles.uk/blog/why-afters-are-the-best-part-of-dinner-and-the-most-important-part-of-your-messaging)

 Messaging isn’t about what you do—it’s about what happens after. Here’s how to find your ‘afters’ and use them to make your message stick.

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**Sharon Hutchinson**   
Aug 02, 2025

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[Technology & Tools](https://first-principles.uk/blog/tag/technology-tools)

## [AI for Small Business: It's Not Magic, It's Smart Instructions and Practice](https://first-principles.uk/blog/ai-for-small-business-its-not-magic-its-smart-instructions-and-practice)

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**Martin Ray**   
Jul 26, 2025

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[Capability Over Dependency](https://first-principles.uk/blog/tag/capability-over-dependency)

## [Emotional Intelligence: The Quiet Superpower Hiding in Plain Sight](https://first-principles.uk/blog/emotional-intelligence-the-quiet-superpower-hiding-in-plain-sight)

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**Sharon Hutchinson**   
Jul 19, 2025

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